vision & mission


Meaning
: a woman of masculine strength or spirit; a female warrior.

Vision

Virago Logistics aspires to be the leading boutique fulfilment partner for eCommerce businesses, offering personalised, technology-driven logistics solutions that empower brands to scale seamlessly and succeed in a fast-paced marketplace. We aim to be recognised for our unwavering commitment to quality, customer-centric service, and our ability to deliver bespoke fulfilment solutions that meet the unique needs of our clients.

Mission 

Virago Logistics is dedicated to providing boutique, customised fulfilment solutions for eCommerce brands, focusing on integrity, precision, and flexibility. Our mission is to become an extension of our clients’ teams, delivering exceptional service that enhances their growth while leveraging technology to streamline operations. We are committed to helping small to medium-sized businesses scale by offering reliable, efficient, and sustainable logistics support.

1. Boutique, Personalised Service

Virago takes a boutique approach by offering customised, hands-on fulfilment solutions. Virago views each client as a partner, not just a customer, and provides personalised service that is adaptable to the unique needs of each business.

2. Technology-First Focus

Virago stands out with a tech-first approach, which means it tailors its technology and solutions specifically for brands. By offering seamless Shopify integrations, automated systems, and real-time data, Virago helps businesses easily scale their e-commerce operations while maintaining full control and visibility over their inventory and orders.

3. Deep Understanding of eCommerce Brands

Virago’s founders, Em Frost and Jess Breakwell, are e-commerce brand owners themselves, so they have firsthand experience with the challenges and rewards of growing a business. This deep understanding of the eCommerce world allows Virago to create bespoke solutions that truly cater to the specific needs of online brands, whether they’re in fashion, beauty, or other niche markets.

4. Emphasis on Flexibility and Agility

Virago is known for its flexibility—whether it's adjusting fulfilment processes to meet seasonal demand, handling urgent or last-minute orders, or adapting quickly to changing business needs. Unlike larger logistics providers that may be less nimble, Virago’s agile approach allows it to support brands as they grow and evolve, offering a level of customisation and adaptability.

5. Strong Team Culture and Women-Centric Values

As an almost all-women team, Virago understands the needs of women business owners and offers a supportive and empowering work environment. Creating a supportive, collaborative culture sets Virago apart in the logistics space, offering a human touch.

6. Boutique Focus on eCommerce Businesses

Virago specialises in supporting small to medium eCommerce businesses, especially those that are scaling and need more personalised attention. Virago's niche focus on small-to-medium brands allows it to provide customised, high-touch services that are critical for businesses in growth stages.