Meaning
: a woman of masculine strength or spirit; a female warrior.

Vision

To redefine what premium fulfilment feels like.

Virago Logistics aspires to be the leading boutique 3PL for fast-growth e-commerce brands — a fulfilment partner that blends personalised service with intelligent, Shopify-native technology.

Our vision is to create a logistics experience that feels seamless, human, and deeply connected to the brands we serve.

We aim to be recognised across Australia and New Zealand for:

• exceptional accuracy and operational discipline

• fast, reliable pick & pack

• premium Melbourne-based warehousing

• national distribution powered by enterprise systems

• boutique service that makes brands feel genuinely supported

At our core, we exist to help brands scale without friction — and to bring a level of care to logistics that the industry has neglected for far too long.

Mission 

To be the fulfilment partner that feels like part of your team.

Virago Logistics is dedicated to providing premium, boutique, highly personalised fulfilment for e-commerce brands that value accuracy, communication, and a human-first approach.

Our mission is simple:

To help brands grow — by giving them a fulfilment partner they can trust.

We do this by:

• delivering accuracy at scale

• providing full inventory visibility

• integrating seamlessly with Shopify

• using automation and data to streamline operations

• offering responsive communication from real humans

• building workflows around each brand’s unique needs

We’re here to give founders back their time, reduce operational overwhelm, and create a fulfilment experience that elevates — not burdens — their business.

 

1. Boutique, Personalised Service

Virago takes a boutique approach to 3PL — hands-on, customised, collaborative and deeply aligned to your brand. We don’t run cookie-cutter workflows.
We design fulfilment processes around:

• your product range

• your packaging

• your customer expectations

• your campaigns

• your growth goals

Every brand is treated like a partner, not a pick ticket.

2. Technology-First Focus

We are proudly Shopify-native and automation-led.
Our tech stack includes:

• seamless Shopify integrations

• real-time inventory visibility

• automated order syncing

• location-based stock accuracy

• SKU-level scanning

• data-driven dispatch logic

This gives brands complete clarity, fewer errors, faster dispatch and a fulfilment experience that scales effortlessly.

3. Deep Understanding of eCommerce Brands

Virago was founded by Em Frost, a seasoned e-commerce entrepreneur who has built, grown and scaled her own brands.

She understands the whole journey — branding, digital marketing, product development, social strategy, community building, launches, campaigns, and shipping at scale.

That’s why Virago is built differently:
We see fulfilment through the eyes of a founder — not a warehouse.

And that perspective shapes every part of our business.

4. Emphasis on Flexibility and Agility

Unlike large, rigid warehouses, Virago Logistics adapts quickly.
Need special packaging? Done.
Have an urgent influencer campaign? We move.
Peak season spike? We scale with you.
Last-minute wholesale order? Consider it handled.

This flexibility is why fast-growth beauty, lifestyle, wellness and apparel brands choose us — and stay.

5. Strong Team Culture and Women-Centric Values

Virago is proudly female-led with a powerful, mostly women team.
We understand the realities of modern founders — especially women balancing ambition, work and family.

Our culture is:

• supportive

• collaborative

• empathetic

• detail-driven

• quality-obsessed

This human touch shows up in everything we do — from the way we communicate with brands to the care we take with every single order.

6. Built for Fast-Growth Brands — from emerging to enterprise

Virago specialises in supporting high-growth e-commerce brands at every stage of scale — from premium independents to established national and global players. Our expertise spans beauty, skincare, wellness, apparel and lifestyle, with fulfilment solutions built to handle both volume and complexity.

What makes us different is not our size — it’s our standards.

Larger brands choose Virago because:

• Your brand never becomes “just another SKU”

• You receive dedicated, personalised account support

• Your customer experience is protected at scale

• Your fulfilment adapts to product launches, growth cycles and peak periods

• Your operations are powered by automation, accuracy and enterprise-grade systems

We offer the care of a boutique 3PL, backed by the capacity, technology and discipline required by high-volume brands.

Whether you're shipping 50 orders a day or 5,000, you get the same level of precision, communication, and brand-first service — without compromise.

We grow with you.
We scale for you.
And we never lose the human touch that sets us apart.